What we do | Newspapers & Magazines

Delivering value

Newspapers and Magazines add real value to the retail consumer offer. In a crowded market, the right range, availability, fixture dressing, returns process and promotional activity are key to a successful category – as category experts, at Lucid Direct, we provide direction and implementation, achieving our success by actively working and communicating with Retail, Publishers and Wholesale.

We ensure the continual measuring of joint objectives to ensure all stakeholders deliver against agreed standards, utilising creative innovation to deliver profitable sales for all parties.

Our tailor-made business plans are created to reflect and fit by client, retail format and store structure. Our objective is to stimulate consumer interest in the category and drive profitability to allow stores to reach their potential through;