What we do | Newspapers & Magazines


We build category plans that maximise our clients profitability.

Our plans are based on our knowledge of all elements of the supply chain and include all elements of the mix from operations to commercials to customer interface.

The solutions that we provide are realistic and deliverable based on our understanding of what can be delivered.

Each of our clients are different and thus our commercial and operation plans reflect that.

Across all stakeholders we work to agree key objectives; built around sales, availability, efficiency and commercial support planning, with initiatives designed to individually meet retailer and publisher needs.

Delivering value

Newspapers and Magazines add real value to the retail consumer offer. In a crowded market, the right range, availability, fixture dressing, returns process and promotional activity are key to a successful category – as category experts, at Lucid Direct, we provide direction and implementation, achieving our success by actively working and communicating with Retail, Publishers and Wholesale.

We ensure the continual measuring of joint objectives to ensure all stakeholders deliver against agreed standards, utilising creative innovation to deliver profitable sales for all parties.

Our tailor-made business plans are created to reflect and fit by client, retail format and store structure. Our objective is to stimulate consumer interest in the category and drive profitability to allow stores to reach their potential through;



We work closely with all Publishers and Wholesalers to ensure we have a strong relationship that drives revenues, delivers promotional activity and keeps the supply chain working smoothly.


With over 8,000 retailers in our portfolio, it is our objective to ensure we understand the challenges they face in store and build plans to identify and deliver opportunities to drive sales for the News & Magazines category.

Category and range management

Creating the right range, for the right retailer, within the right space – to maximise category profitability

Market intelligence and communication

Senior level exposure to latest category trends and insights; translated to drive prime focus & opportunity areas

Newspaper & magazine delivery support at store level

End-to-end supply chain management with designated and personal to Clients help-lines

Strategic business and performance reviews

Developing bespoke category initiatives to create incremental client profitability

Promotional concepts and solutions

Engaging the industry with exciting new ways of working, appropriate to shared client objectives to meet their customer expectations

Digital graphic & POS design

End-to-end supply chain management with designated and personal to Clients help-lines

020 8614 0810

Unit 1B
Spinnaker Court, Becketts Wharf
Hampton Wick

Get in touch