We are Lucid

Retail and supply chain consultants

We are Lucid

Retail and supply chain consultants

Lucid is a retail consultancy, working for suppliers and retailers across a broad range of categories.

Who we are

I founded Lucid Direct in 2001, with a desire to make a difference for whoever we worked with – be that in terms of sales or profitability whilst making the journey enjoyable and fun.

We have stuck to those core principles throughout, whilst constantly looking at ways of refining and developing the journey. Whilst working across a variety of companies across UK, Europe, Asia & Australasia, we have sought to embrace the cultural changes and share those with clients.

Our business continues to evolve with retailers and suppliers alike, from a range of industries – newspapers and magazines, to toys to drinks, but our core ethos remains the same and our ways of working focused on making a difference.

Taking complexity out of delivering for customers within the retail sector

What we do

Working with key industry suppliers, we look review, develop and implement key changes to improve category efficiency whilst maximising commercial opportunities. Our passion is to ensure we deliver sustainable results to our clients both at store and head office level.

Newspapers & Magazines

Over 20 years of experience…. we are experts in driving revenues for all partners through employing the best category management skills including range and display planning, promotional campaigns and supply chain management.

Promotional products

We work with both suppliers and retailers, providing guidance on how to maximise sales and deliver the best return on investment through all the retail channels.

Graphic & POS design

With 20 years experience, we know how to create branded POS with effective messaging that drives sales.

Our clients


"Shell UK and Lucid have been working together in close partnership for 10+ years. Throughout this time Lucid has provided timely support to all levels of the Business, their segment experience and knowledge important in helping to drive distribution and sales in what continues to be a challenging Market."

Shell UK, Toby Lewis

“ Frontline work successfully with Lucid to drive magazine sales across their wide range of retail accounts. We benefit from their ability to offer our publishers an efficient communication and flexible promotional platform. Our diverse magazine portfolio means there is no ‘one size fits all’ approach. Lucid facilitate the adaptation of the scale and scope of our promotions allowing us to hit our Publishers sales objectives. Our account manager Matt is always flexible and works with us to find appropriate solutions to last minute changes. We have certainly seen a step change in our revenue year on year which has delighted our publishing partners.”

Frontline Limited, Magazine Distributor

“The ability to access managed ranges has become a fundamental part of our business strategy. The team at Lucid not only provide this access, to some of the best newsstands in the UK and Eire, they also offer an unparalleled level of flexibility – a pro-active approach that satisfies the needs of both retailers and publishers, which ultimately maximises the sales opportunities.”

Signature Publishing, Market Leading Children’s Magazine Publisher

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020 8614 0810

Unit 1B
Spinnaker Court, Becketts Wharf
Hampton Wick

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