Industry expert warns physical retail market must be protected as publications move closer to digital sales models

Mergers, subscriptions and digital revenue are vital to the future of printed newspapers and magazines, according to industry analyst Colin Morrison.

Speaking to betterRetailing, the influential media expert highlighted the number of titles that survived 2020 as evidence “the sector is set to have a positive future”.

He predicted a series of potential mergers and acquisitions brought on by the disruption caused by the coronavirus pandemic, including a potential acquisition of the Telegraph Media Group by Mail Newspapers and a takeover of The Week by the New York Times.