Our strategy is built on strong partnerships across all stakeholders, as we deliver best in class solutions for our clients.
At Lucid Direct, in understanding the role of Newspapers and Magazines in store - from primary traffic driver to impulsive basket additions - we create bespoke strategic plans for each client, working under strict confidentiality.
We ensure the continual measuring of joint objectives to ensure all stakeholders deliver against agreed standards, utilising creative innovation to deliver profitable sales for all parties.
Our approach is personal, retailer specific and aims to develop positive relationships for long-term sustained revenue growth.
Newspapers and Magazines add real value to the retail consumer offer. In a crowded market, the right range, availability, fixture dressing, returns process and promotional activity are key to a successful category – as category experts, at Lucid Direct, we provide direction and implementation, achieving our success by actively working and communicating with Retail, Publishers and Wholesale.
Our tailor-made business plans are created to reflect and fit by client, retail format and store structure. Our objective is to stimulate consumer interest in the category and drive profitability to allow stores to reach their potential through;

Creating the right range, for the right retailer, within the right space – to maximise category profitability
Developing bespoke category initiatives to create incremental client profitability
Senior level exposure to latest category trends and insights; translated to drive prime focus & opportunity areas
Engaging the industry with exciting new ways of working, appropriate to shared client objectives to meet their customer expectations
End-to-end supply chain management with designated and personal to Clients help-lines
Retail POS
Our strategy is built on strong partnerships across all stakeholders, as we deliver best in class solutions for our clients.
Whether your point of sale space is small or large we can produce creative solutions that really work by driving impact, awareness and sales.

Instore POS & Large Format Graphics

We work with well known brands like Tesco, WHSmith, Conde Nast, Hearst & Match Attax to design and produce all formats of in store Point of Sale materials. Our work ranges from small shelf talkers, to greeting gates and full size window posters.

Free Standing Display Units

We design and build Free Standing Display Units for a number of high street grocers and suppliers. Each FSDU is designed to best promote the product to the consumer to drive sales. Our extensive knowledge also means that all of our units are compliant with store regulations and are hard wearing.

Brand Evolution

We work with brands such as Monocle, Dennis Publishing and DeAgostini to create stunning in category display units to promote new product launches and to ensure that products really stand out from the crowd.

Our Team


Richard Lamb
Chairman and Company Founder
With over 25 years experience, Richard has amassed a vast knowledge, understanding and insight of the news trade industry. Having worked on both sides of the supply chain, Richard is perfectly positioned to advise across the full industry spectrum, working alongside major grocery, convenience retailers and petrol forecourts to develop and build sustainable, commercially viable business models to maximize availability, range and revenues.


John Ward
Retail Director
John's career has been focused around Brand Marketing at the highest level in the drinks industry followed with extensive experience of the Newspaper & Magazine Industry at main board level. During John's 10 years at Lucid he has become responsible for delivering to retailer clients the best category and supply chain management offer available across Newspapers & Magazines.


Matt Poole
Retail Account Manager
Joining the retail team in 2014 and initially providing support for the account directors and their UK accounts, Matt now specialises in the News & Magazine industry in Ireland. Developing key insight and knowledge of the Irish supply chain, Matt is well positioned to advise and offer bespoke solutions to our Irish client base that are built around the specific client needs.


Dan Fuller
Retail Account Manager
Dan is a recent recruit to the Lucid team with extensive publishing and trade marketing experience gained through a senior management position within a number of the UK’s leading Publishers & Distributors.


Contact Us
Phone 020 8614 0810
Unit 1b
Spinnaker Court
Becketts Wharf
Hampton Wick
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